Updated guide to sell your home in the Riviera dei Fiori!

Selling a house on the Riviera dei Fiori is never purely an economic decision: it is an act that involves emotions, memories and visions. In a region where the sea meets the hills and the scent of flowers accompanies every season, each home holds a story to be cherished or started. When it comes to saying goodbye to a house full of memories, every choice is charged with meaning and requires attention, clarity and sensitivity.

This guide is designed to lead you along this journey, explaining in a simple and comprehensive way everything you need to know to approach a sale with peace of mind: from the necessary documents to the costs to consider, from practical advice to the nuances of the local market. It is a story of expertise and trust, built on the experience of those who have lived and worked in this corner of Liguria for years, transforming houses into dreams come true.

The context of the Riviera dei Fiori: local opportunities and critical issues.

The Riviera dei Fiori is a land suspended between the sea and the hills, where the light changes with the rhythm of seasons and the landscape plays the leading role on every window. This widespread beauty has a deep effect on the property market, because every home brings with it the added value of its surroundings.

The mild climate and strategic location, just a few kilometres from the French border, make the Riviera dei Fiori one of the most sought-after destinations for those looking for a second home or a year-round retreat.

According to data updated in 2025 by Immobiliare.it and the Italian Revenue Agency, the average value per square metre in this area is between €4,000 and €5,500 for seafront homes, with peaks exceeding €6,000 in the most exclusive areas of Sanremo and Bordighera. The latest reports indicate steady growth in demand for second homes, driven by increasing interest from foreign buyers, particularly French and Swiss. Compared to the rest of Liguria, the Riviera dei Fiori shows greater price stability and a continuous increase in demand for luxury properties.

While prices per square metre have remained the same in areas such as Genoa and Savona, international interest has fuelled more dynamic growth here, supported by limited supply and strong demand for properties with sea views or surrounded by greenery. This balance between quality, location and scenic appeal makes the area an attractive investment.

Understanding these nuances allows Domus to develop bespoke strategies that enhance the value of each property in the context that best emphasises its potential.

Let’s start from the beginning: the step by step process to sell a house.

Selling a house on the Riviera dei Fiori is a process that begins long before the advertisement and ends with the signing of the deed. We can divide it into three main phases:

Elvaluation and Preparation This is when the real value of the property is defined. In the Riviera dei Fiori, the price of a terrace with a sea view or a garden among olive trees is not based solely on square metres, but takes into account unique factors such as the quality of the view, the privacy of the garden or the proximity to a historical village. Domus leads clients through this phase with in-depth knowledge of the market and helps prepare all the documentation (land registry search, floor plan, Energy Class) to ensure maximum transparency right from the start.
Promotion (Presentation) This is the actual marketing phase, a true art form. This is where targeted promotion strategies come into play to reach the right buyers: professional photographic service, authentic descriptions and communication that conveys the value and emotion of the home.
Closing Once the ideal buyer has been found and the preliminary agreement signed, Domus assists the client in all the final practical stages up to the deed of sale. These include managing utilities accounts, handovers and administrative tasks, handling every detail with precision, without ever neglecting the human factor.

Because every sale is not just an end, but a new beginning.

The documentation required for marketing.

In order to handle the sale in the most rapid and efficient manner, it is essential to prepare all the documents required for the correct marketing of the property.

Domus offers comprehensive support in searching and gathering documents. With the customer’s authorisation, we can access the land registry to find the deeds of origin, consult the cadastre to obtain floor plans and surveys, contact the condominium administrators and accompany the technicians during any inspection. This service simplifies the process and ensures that every document is correct and up to date.

Let’s take a look at the list of all the documents required for the sale of a house:

Copia dell’atto di provenienza: deed of origin (deed of purchase, declaration of succession, division, etc.);;
IDs and tax code of the owners;
Allocation of condominium expenses and the last two minutes of the meeting;
Condominium regulations;
Floor plans and cadastral surveys;
APE (Attestato di Prestazione Energetica) : Energy Class /Energy Performance Certificate;
RRE (Relazione di Regolarità Edilizia): Building codes Compliance Report;
Privacy and anti-money laundering documents (provided by the agency);
System logbooks and boiler logbook with CAITEL code.

Each document plays a fundamental role in ensuring a secure and transparent sale: the deed of origin certifies ownership of the property, the floor plans and land registry searches certify compliance and actual consistency, the Energy Performance Certificate communicates the energy efficiency of the home, while the RRE (Building Code Compliance Report) verifies that the property complies with urban planning regulations and construction norms.

The system and boiler logbooks also ensure the safety and up-to-date maintenance of the home. In practice, all this documentation is the basis for building trust with the buyer and reducing time and unexpected events in the negotiation.

Domus supports each client in collecting and verifying this documentation, ensuring that every aspect complies with regulations and is ready for sale.

How do estate agent fees work?

Fees represent recognition for the mediation work that brings together seller and buyer, but behind that percentage lies a complex and fundamental service. The intermediary does not simply put the parties in contact with each other, but analyses, protects, advises and ensures that every step is taken in complete safety.

In the Riviera dei Fiori, where negotiations may involve prestigious properties or complex situations related to inheritances or shared ownership, the role of the agency becomes even more central. Domus adopts a clear and transparent model: 3% for sellers and 3% for buyers. This percentage covers the entire process: from market analysis to personalised promotion, from document management to assistance during the deed of sale.

The commission, subject to 22% VAT, becomes due when the agreement is formalised in writing (such as the signing of the preliminary agreement or an accepted offer). However, in order to ensure transparency and protect the client, Domus’ policy is to only collect the fee at the time of the final deed of sale. This guarantees the constant presence of a qualified professional. Relying on Domus means choosing a partner who facilitates the sale, building trust and value and protecting the client’s interests until the agreement is finalised.

The costs and expenses to be taken into account.

To provide a clearer picture, we can cite some actual examples: for a 120 m² villa in Bordighera, the costs for technical certifications and land registry updates can vary between £1,000 and £2,500 depending on the complexity of the property.

This data helps us make the section more useful and user-oriented, offering realistic references for budget planning. The values shown are derived from updated average estimates for Liguria in 2024/2025, based on official sources such as the Revenue Agency, notary associations and leading property portals (Immobiliare.it, Idealista).

The price of the property is only part of the overall investment, because selling a house involves various additional costs that it is important to be aware of from the outset.

Common mistakes and practical advice.

Before concluding, we have put together some golden tips for selling your home on the Riviera dei Fiori, exclusively for you:

Realistic evaluation: relying on professionals for an accurate estimate avoids long periods of unsold property;

Flawless preparation: having all the documentation ready can speed up negotiations and convey confidence to the buyer;

Careful presentation: investing in high-quality photographs and emotive descriptions increases interest, but the marketing phase is just as crucial. Choosing the right portals on which to publish your advertisement, developing a communication strategy, and relying on an agency capable of promoting your property through targeted campaigns and social media content can make all the difference. Thanks to its network of contacts and professional digital promotion management, Domus ensures maximum visibility for properties for sale, reaching a select and genuinely interested audience.

Strategic timing: publishing the advertisement in the most popular months (spring and autumn) can facilitate the sale.

Rely on local experts: in-depth knowledge of the area allows you to highlight every detail of the property and attract the right buyers. In addition, Domus has an up-to-date database of clients waiting to find their ideal home. A wealth of relationships built up over the years, allowing properties for sale to be offered directly to an already qualified and genuinely interested audience. This advantage speeds up the sale process and increases the chances of matching supply and demand.

One of the most common mistakes is the tendency to underestimate the importance of documents or to improvise when it comes to valuation. Not having an up-to-date floor plan, not checking cadastral compliance or not knowing the exact urban planning status of the property can cause delays or even block the sale.

The price is also a critical point: an incorrect valuation can deter potential buyers or devalue a property of great value. Another common mistake is to think that you can manage the sale on your own, perhaps relying only on online portals or word of mouth. In reality, every sales negotiation involves technical, fiscal and legal aspects that require expertise, strategy and constant presence.

An agency such as Domus does not merely act as an intermediary, but also as a guarantor, ensuring that every stage – from the initial valuation to the closing of the deal – is handled smoothly, transparently and in compliance with the law.

On the Riviera dei Fiori, the average time taken to sell a high-end property ranges from three to six months, while for mid-range homes, it can take just a few weeks if the marketing strategy is effective. Domus consistently monitors every step of the process, anticipating any potential issues and accompanying clients right up to the final signature, ensuring that every sale is a positive and smooth experience.

Operate with peace of mind on the Riviera, with Agenzia Domus.

Concluding a sale in the Riviera dei Fiori means much more than signing a deed. It means closing one chapter and opening another, in a region where every home blends with the scent of flowers, the sound of the sea and the light that caresses the hills. Here, every window overlooks a horizon of emotions and possibilities.

Agenzia Domus understands this magic well and translates it into professionalism, accompanying sellers with respect, empathy and transparency. Because every real estate transaction is about people first and foremost, not numbers, and every person deserves a clear and secure experience. On the Riviera dei Fiori, a home is not just a commodity to be sold, but a way of life: an invitation to slow down, breathe and let yourself be enveloped by a landscape that never ceases to amaze.